TARGET AD ART DIRECTION

ROLE: ART DIRECTOR, CONCEPT DESIGNER

Through the Art Direction course I took at MIAD, I had the opportunity to work with a professional photographer to create a pair of ads for Target's Figmint utensil line.

I utilized Target's brand standards to style and direct a shoot. From the photos taken, I used two to create a design for a print ad and a design for a digital ad. I wanted to convey a concept of family usability and convenience, as well as something a bit playful.

The utensils' small, simple forms made it easy to build a scene around them. Getting to functionally create a moment in time to capture made this project much more tactile than simply mocking it up!