SOUNDBITES
Conceptual designs for Radio Milwaukee and Harley Davidson's Soundbites event.
ROLE: CONCEPT DESIGNER, ARTIST
Radio Milwaukee hosts a food-and-music event in partnership with the Harley Davidson Museum known as Soundbites. I worked on a design identity concept for the event.
Soundbites is a slightly upscale event, so I wanted to reflect that in the food items I depicted. At the same time, Radio Milwaukee is a creative, quirky organization, so I wanted the art to represent that identity.
I created some digital designs at first, and decided to utilize some of the elements in the physical menu I created later on. The menu differed from my social concepts as the primary focus was informational instead of purely theoretical. In the end, I was able to pull a series of designs together for Soundbites that fit the event and were very useful.
I got to see my work out in the wild all night long at the event!
