ROCKABILLY CHILI FEST
A design identity for WMSE's annual Rockabilly Chili Fundraiser.
ROLE: CONCEPT DESIGNER, ARTIST
Every year, Milwaukee radio station WMSE hosts a fundraiser called Rockabilly Chili. With my Advertising Design class, I worked to create a design for promotional purposes.
The goal was to hopefully promote the event to a larger audience than usual-- the middle aged, hipster audience, namely. I opted for a more playful design to appeal to a younger demographic. I leaned into the origins of Rockabilly culture when crafting the designs.
In addition to the posters and billboards, we were also responsible for designing a guerilla marketing campaign. I figured a 50's sock hop-style flashmob was a perfect way to tie in the musical roots of the event into the marketing.
