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A. Radio Milwaukee collage

RADIO MILWAUKEE YEAR END

I created the identity design for Radio Milwaukee's 2025 Year End Membership Drive.

ROLE: CONCEPT DESIGNER, ARTIST


During the fall of 2025, I spent my Thursday afternoons at the Radio Milwaukee offices working on some designs for the Year End Membership Drive. I created posters for around the building as well as the shirt donation incentive.


The office and the people inside are creative and quirky, so I opted for a design that aligned with that. I liked the concept of Rock 'Em Sock 'Em robots, partly because there was a set of them on the table I worked at, and partly because I liked the connection to the idea of 'rocking out'.


I worked with various members of Radio Milwaukee to create the final products. Though the concept was all my own, there are certain factors to representing a brand that I had to consider. Logo placement, typefaces, colors-- all of these were things I had to pay attention to. When it came to presenting my work, I got real world opportunities to pitch original work to a company.


I got to speak on the air about my work, and got to see my shirts and posters out in the world!

 SOPHIA GRAY 

© MMXXV Sophia Gray. 

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