MILKCRATE

ROLE: CONCEPT DESIGNER, ARTIST, DESIGNER

DVDs, CDs, records, oh my! Milkcrate is a conceptual outlet store that specializes in physical media. For this project, I created everything pertaining to the brand, from the colors to the merchandise.

Records are stereotypically stored in a milkcrate, hence the name and logo. It's for that reason I created a mocked up crate specifically for the brand.

Milkcrate went through many iterations to get to the final place. It was my first time building a brand from scratch, so thinking critically about the needs of a business was very important. I knew I needed a simple, recognizable logo. I wanted a color scheme that wasn't timeless, rather felt stuck in a past time. I knew fun slogans were a must.

The process was fascinating, trying out so many ideas and creating so many concepts. In the end, I'm happy with where I landed.